The winners of the 12th annual Webby Awards were just announced and the Graphex 2008 website, designed and developed by Industrial Brand Creative, was chosen as an Honoree out of more than 8,000 entries in 70 categories. To be selected among the best is an honour and we’re very proud to be recognized.
The creative tournament ladder-inspired theme exploring the connections and possibilities of good design was thoughtfully developed by our friends at Rethink Communications, who are also producing the beautiful catalogue showcasing all the Graphex winners (available at GDC.net soon). The creation of a promotional website that paralleled their campaign in a clever way was a challenge our team devoured with vigor, so this award feels really great. Thanks to Ben, Kevin, Cameron, Amanda, Leigh and Haig for making it happen. And thanks to GDC for the opportunity to do what we do best.
Having served as a volunteer with Graphex this year, the memory of a sea of tables displaying 600 submissions is still fresh in my mind. The notion of organizing, categorizing, review and judging over 8,000 entries submitted to the Webby Awards this year makes me a little dizzy. No wonder they charge $275 for each entry. Wait a second: $275 x 8,000 = $2,200,000. Oh my goodness. Someone is making some huge money.